If anyone on earth can be correctly described as a force of nature, Hap Seliga most certainly fits the bill. Equal parts unshakably optimistic and eternally pragmatic, Hap is a ray of sunshine in human form. He was a co-founder of Competitive Cyclist, growing it from a scrappy brick and mortar bike shop into the premier online bike retailer long before internet shopping hit the mainstream. He went on to co-found Trust Performance prior to leading Global Customer Experience for Specialized Bicycle Products for nearly two years during COVID. Earlier this year he joined SIGNA Sports United (SSU on NYSE) as CEO Bike to establish their North American Operations.